Saturday, 7 January 2017

fast FORWARD :: tides of CHANGE

2017: a NEW age of advertising 

what the fuss is all about
i'm sticking my neck out with an opinion clouding predictions of any sort.  Early on in my blog writing, developing skills as i applied them:  as a disciple of #EdwardSnowden school of thought: be a self-taught expert, uphold moral beliefs for mankind including everybody (avoided being diminished by greed or ego).  Edward's quest was for knowledge.  He had an unquenchable thirst for learning anything he was interested in, curious about, wanted to learn more about.  

if inspiration for 2017 is your game
relax in a comfortable atmosphere, devoid of distractions of any kind:  give the spouse free reign on the credit card with the kids for a play land (are there any more of them anymore?  aka Chuckecheese paradise for kids and a break for parents).  << that's a blog better meant for ... as a light bulb goes off.  

if you want to have a glimpse of the new thermometer and full enlightenment to what is going on in cyber wars, that the traditional media has only sniffed around ignorantly focus on Russian cyber attacks against the US for political posturing.

the world expanded a billion fold
as succinctly pointed out by Edward Snowden.  I love watching movies that seemingly portray the person behind the persona (also recommend SULLY as well, as the contrast between the 2 movies i watched back-to-back on ANDROID TV.

the BRAND phenomena
is what everything has come down to.  It no longer is what used to be first top of mind when a word came to mind in association with a noun:  KLEENEX(tissue paper); XEROX(photocopy|photocopier).  We GOOGLE(use GOOGLE search to find what we are looking for, regardless of reason or final objective).  Yet we don't APPLE anyone instead of call them on our smartphones.

the SOCIAL MEDIA empire
has been formed and is going to rapidly expand.  Simply because the reversal of sources has already occurred.  No longer are we reading the newspaper or magazine, listening to the radio, or watching television to gain access to what is happening in our world.

has anyone NOTICED?
that regardless of the media outlet you are surrounded by, they are doing somersaults and handstands all over the ticker message, page footnote, whatever:: they're asking you to FOLLOW them on Twitter almost firstly and all the time.  Or, they are attempting to create an organic trending topic without having to FLAG as "advertising" because "viral" supercedes all else (google is not finding me a word close to this, unusual but perhaps not so because i haven't been online for the past month or so, committed to a job that is subpar but pays the bills if not cherished by the heart.  Then Christmas was hectic, made even more so with only one day off on Christmas Eve in two weeks (i wondered who i pissed off to be relegated from  having to work on Christmas Eve (but off by usually 8 o'clock) then back at er on Boxing Day.

reach out to a COMPANY
to show them where they are falling short as a BRAND.  I continue to frown and shake my head when the antics of West Jet continues to surge, with many copycats in tow (go GOOGLE Tim Horton's something about making dreams come true YouTube video that followed in WestJet's footsteps by creating a warm and fuzzy video on how they are giving such splendid gifts of televisions and other material things.  Saving millions in advertising dollars even offsetting the costs of the gifts, the sharing on the universe via social media catches it afire.

traditional ADVERTISING 
is married to traditional media.  I talked about that in that earlier blog a bit.  Maybe the realization hadn't fermented yet.  As it has now.  Traditional ads are dying a fizzling death.  MEDIA brands begging for increased followship while barely hanging on their fingertips that, if they fail, will plunge you into the BIG and not-so-BAD universe of SOCIAL MEDIA.

by no means a BOTTOMing out
certainly a new measurement of scale, reach and return (or ROI).  There were very early adopters of social media who were visionaries in the direction of where this brave new world of walls disappearing and blocks removed.  Where everyone and anyone can enter boldly or with trepidation.  What everyone will AGREE about is that the central force of news, events, communications has shifted to ONLINE.

when every NEWSCAST includes
something happening online.  Exponential volumes of content and snippets ready to be clasped by the influencers online (why do grammar and spelling check not add "influencer" as a reference to a person, personality online.  

where BRAND is king
and anyone can be in the game.  There is no distinction between a person, an organization, a corporation or a government.  The winner of BRAND becomes the king or the queen (where a woman can be crowned by her spirit and knowledge, evoking trust more quickly than men by observation and not any scientific substance or supporting facts).  

where an elected PRESIDENT
can tweet policy and engage hostile exchanges with those he should count on.  if you want to know what your new president is thinking:  just follow him on Twitter, to get it faster than the Evening News or Morning Headline.

the manipulation of TRUST
will continue to be a common thing, more likely to be beyond a cancerous growth.  Where the innocent, naive, trusting, home bound, infirm, lonely, lost human existence dwells with alarming rapid growth.

where FACT blurs with FICTION
when reality and FALSE are blended.  We have been trained to read in order to learn.  We instinctively want to read something of which information or knowledge we wish to gain.  We grew up with news journalism benchmarked credible content by scrutiny on ethics, backed up with facts, the best being unreproachable resource for news, events.

streaming LIVE is going to implode
as traditional mediums like television start to join the ranks of the almost eliminated advertising channels, words, hearing.  With technical digital engines developed to push that content out to the universe, developing sophistication evolving to glide into the sphere of the influence(r) BRAND who may bless them with a #RT, a read, and/or blessedly a share, their comments shrine built from within and without.

PERSONALITIES read or visualized
by anyone, anywhere, any age, any country, any language, any religion, any education can rise to become the relegated status of SOCIAL MEDIA SUPER STAR.

are the INFLUENCE, VOICE, MESSAGE of what the masses want to hear, read or see.  Almost invisible, they can be beyond a murmur of voice to a clout of opinion, expression and resonance with the universe.  

for viral manipulation currently embraced and not recognized as sophisticated marketing, with visionary digital markets at the helm.  Art directors continually challenged to not only make the BRAND website pleasing to the eye, but also welcome to curiosity to click, tempting to learn more about, less distracting because blinking has been removed (avoiding the annoyance causes the visitor to depart).

psychoGRAPHICs | demoGRAPHICs
expertise will emerge as a viable consultancy sought after.  Right behind it or better hand in hand would be to engage, if not employ, a lead psychologist counsel created. 

the MIGHTIEST will survive
when they realize that theatrics and tricks will end up diminishing any credibility as people online become more SAVVY with where they place their TRUST.  The BRANDs that will win, are those easily trusted.  

not  representing a group, organization or company, but a person who encompasses the very singular banner of trust.  The visionary committed to the amazing ability that communicating online allows.

TRUST:  the currency of NOW
where the compensation is like the old term of CONTRA.  Where an opinion that matters is worth that of a product, service or recognition.  

the MORAL of any STORY 
people, owners, executives, marketers begin to acknowledge this increasing trend.  Rethink your strategies.  Align yourself with brand ambassadors that add value and class.

AVOID tricks and manipulations
to only be uncovered as such.  Remember, people are smarter and smarter every day they're online.  As traditional media continues to reference social media as the originator of the source, gimmicks and tricks uncovered will severely dampen any momentum once people whom others trust, expose them as so.

COMPANIES try to create #hastags
that matter, are exposed for trying to create trending topics which they can capitalize on, fueled by paid promotion, to trick others into thinking they are popular online.  

Not nearly as SAVVY
because they have not yet recognized that they earlier influence BRAND of person is who they may want to consider replacing your marketing executives and dismantle that costly team and team who have limitless costs.

greed, corruption, violence, terrorism, untruths, cyber attack, hack, money.  The knowledge a gift to others without purpose of gain.

Monday, 2 January 2017

Fortune Cookies we'd like to see

Something better is around the corner
meaning a new job, a new car, a new love .... within reason, this could happen to anyone.  Yet it is more likely to be what you are thinking were you to unwrap this fortune cookie.  A gust of warm wind, a sunlight beam or a food truck instead of a hot dog stand .... around the corner.   

With truth comes wisdom
the very wise speak the truth that is based on wisdom.  By keeping personal feelings and bias aside, one can see the truth more clearly.

Your heart is on your sleeve
you are honest, open, loyal and trustworthy.  You have faith in others.

Want not what others have
be content and satisfied with what life gives you.  If you believe you have more to offer, go out and get it.  Envy, jealousy or resentment of others drains your optimism and diminishes motivation.

Your world can be bright
if you let light shine on it:  inspiration can be found in many places.  It is up to you to find what makes your soul sing.

You will travel to many places
without leaving your home, your country.  Learn more about different people, different beliefs, different countries by the click of a mouse.

Can you think of any?  Give it a shot.
Comment and share any fortune cookies you can think of.

Best quotes to fast forward iii

Keep up the good works you do.  That is plural, as in what you do, not what you do to earn a living.  Focus on what you want to define you.  Surround yourself with sources, resources, advocates, supporters, promoters.  

Be wary of leeches, scumbags, warlords, violent tendencies gurgling beneath the surface of those who fool you or befriend you with their own hidden agenda waiting to grasp onto you.

The Editorial Page was created to offer a forum for editorial types and typees who have opinions that matter because, it is their own unique opinion, AND they matter, so do their ideals, inspirations and gifts.  

They may be recognizable online or in traditional media, but they have a safe haven to write about what matters to them.  There is no compensation for any expression, it can be anonymous (but why be so?), or it is simply a matter near and dear to your heart, soul and moral compass.

You deserve to be heard.  Moreover, we deserve to read your voice, your opinion ... that has not been bought or sold.  This site will not be monetized.  That would dishonor the transparent intent of creating a forum under the banner of a blog to express yourself.

If you are an amateur (i.e. not getting paid to write or rewarded in kind [ambassador, brand ambassador, gifted, tripped, flown, put up, served in any way as a means of exchange for written content included].  

If you are a writer or blogger and want to play with the big boys and girls of editorial, this is your playground.  Let your mental voice be exposed by words.

Content will be curated that is not PG inspired, corny humor allowed for the serious minded as a means to exhaust the trial you would perhaps avoid, to threaten your income or reputation.  

Step outside your comfort zone.  Let the freedom flow from your finger tips to your keyboard, bouncing between your brain and your heart in a balanced, even way.  That once expressed, will release a pressure that evaporates the things that bug you.  Gone.  Gonzo.  Poof.

Saturday, 31 December 2016

Best quotes to fast forward ii

An invitation of GIGAntic proportions

Invites have been floated out among the stratosphere,  for links to be DM to @anEDITORIALpage for posting on here.

Whether you are a budding writer, wannaBE blogger, editorial genius in the past in the present or in the future .... in 2017, send a DM with a link to your content or post that you wish to have considered as editorial content on here.

Best quotes to fast forward i

By invitation
We have sent out tweets to a number of #editors inviting them to write an #editorial on any topic their hearts desire (in 120 characters no less)!  

Friday, 30 December 2016

2017 resolutions we'd like to see

As we count down the hours that scratch 2016 and march into 2017, let's change it up a bit.  People could stop scrambling to promise new year's resolutions that end up ignored by the end of January.  

We've decided to help 13 renowned 2016 news makers with some suggestions of our own (in no particular order).  

Donald Trump:
Zero offensive tweets. 
Trump was elected President of the United States. That is reason enough to consider setting a more positive example and stop posting controversial tweets.

Justin Bieber:
Quit partying. 
Time to grow up.  With over 9 million Twitter followers, Justin could use his fame to greater purpose.

Leonardo Dicaprio:
Go to school.
Leo's head and heart may be in the right place while he continues to blunder with the facts.  We'd like Leo to get an environmental science degree.   By being better educated, his credibility could rise and all the outrageous statements eliminated.

Kim Jung Un:
Become a humanitarian.
Kim demonstrates where power is destructive. Instead, he would leverage his "energy" towards the greater good of his people first, the world second.

Creepy Clowns:
Get a face lift.
Enough already of being a menace. Have an about face by being fun, joyful, humorous and invoke laughter like you were meant to do.

Zika Virus:
Control Aedes mosquitoes 
One of the biggest stories of 2016 was the spread of the zika virus in central America.  This is one bite that needs to be jaw locked.

A leadership change.
It would be nice to see a new leader rise up who outlaws violence, terrorism and killing of any kind. This new leadership would be all about peace, harmony and inspiring a spiritual revolution.

Niantic, Inc.
Create education app.
The creators of Pokemon Go would donate its profits to aide world wide education.  This free popular app would become as widespread to make learning hip, happening and accessible instead.

Vladimir Putin
Win a Nobel Peace prize.
After all the controversy in 2016 surrounding the Russian Federation, namely hacking and claims of tampering with the US Election and athletes banned from attending Rio's Olympics, Putin could change it up to improve his and his country's reputation.

Hillary Clinton
Win something.
We hope that Hillary will win a lottery and donate it to campaign manager Bernie Sanders candidate's 2020 Presidential Election fund instead of the Clinton Foundation.

Release data-less smartphone.
The innovators of  must-have technology from the past several years would create a smartphone that doesn't need data from mobility providers lapping up profits.  This would take the byte out of GIGAntic data fees. 

David Suzuki
Now that Dicaprio is the self-anointed champion of the environment and anti-pipeline crusader, the 80 year-old Canadian can relax and write his memoir.

Have more fun.
Minions just wanna have fun.  Since these fun critters jumped on to the scene in 2015, they've been symbolic of fun, mayhem and mischief.   It is always a great thing to have more to smile about.

Sunday, 25 December 2016

it IS a wonderful life!

all the many things that 2016 hold memories dear for you.  Manifest a positive outlook by only thinking of the wonderful life you have.  Be thankful for what you have, not what you want.  Want is a waste of energy, thought, brain power or willpower.  

Be satisfied
with who you are.  If you think you need a tweak here or there, then go for it.  But please be realistic.  If you are 5'10" you are not going to become 6'2" unless in your dreams.  Wouldn't it be more enjoyable, doing, enjoying, being in real things.

Day dreams
are day dreams.  They allow ideas to float within your inner and outer consciousness.  Where only the best are captured like feathers, floating softly into the palm of your hand.

are for those wishing to acknowledge failure.  Instead, celebrate what great qualities you have.  We seldom take a deep look within to examine NOW whether we are living the life we believe we deserve or getting off our tuffs and making those possibilities a done deal.  Materialized.  Realized.  

Life is worth living
for the living.  Hiding behind a fear or excuse, no matter what degree need to be trampled on or buried.  Strive to be the main character in a life worth being the artist, the script, director, media, producer, set designer all bundled as one.